Andre Alpar in the media
Here are some selected features of mine in media.
Deutsche Welle (TV station) - March 2013
Focus magazine - February 2013
Technology Review magazine - February 2013
IHK Berlin (local trade organzation) magazine - January 2013
Article about AKM3, Zalando (largest european fashion retailer) and SEO for SMEs
Tagesspiegel of Berlin November, 24th 2012
Major daily newspaper in Germanys capitol city.
Well connected - About onlinemarkting for SMBs
eTailment Map - November 2012
Special edition magazine for ecommerce retailers
Setting screws for search engines
Süddeutsche Zeitung - October, 6th 2012
"SZ" is one of the major German newspapers.
Get on your spots – What search engine optimizers do
Internet Worlds Business August 2012
How to get social media interactions after the main transaction
Focus (major German mainstream magazine) June 2012
Focus online on June, 2nd 2012 on the topic of Facebook Ads all over the web
Print-version of Focus on June, 4th 2012 on the topic of The role user-tracking in online marketing
Horizont.net on April, 19th 2012
Article by Olaf Kolbrück: SEO expert Andre Alpar: brand claims are missing out on a lot of potential at Google
Several online publications Februar 2012
When switching jobs and joining the onlinemarketing agency AKM3 there were several reactions in the mareting-focused online-press. Further below you will find some URLs and two screenshots as the news was front-page worthy
Werben & Verkaufen, September 2011
A rather unusual feature I still find quite amusing was a result of my visit of the SEOktoberfests
Frankfurter Allgemeine Zeitung, June 14th, 2011
One of Germanys famous bloggers is Holger Schmidt of Frankfurter Allgemeine Zeitung which is Germanys most renowned daily newspapers. He did a lenghty interview with Kai Rieke and myself about how advertising is getting more scientific. This is what the article looked like:
iBusiness May 2011
The magazin iBusiness did an article on international SEO
and I was one of the contributing european experts on the topic.
The british newspaper Telegraph bublished this list of Europes most influential technology investors in March 2011. The data is based on Twitter informations and therefore can not be very accurate as only a part of tech-investors twitter. I am still happy to get mentioned in the list.
Here's a copy of the article, in case it can not be found online any more.
In the May 2008 edition of the iBusiness magazine there was a report on venture capital in the Germand web 2.0 market and therin was a "map of investors".
In this investors map major business angels and their investments were evaluated. As one can see a am a very small fish in this see with my few investments that are publicly know of. I am on top of the list only because it is in alphabetical order.
One can see which investment areas I am interested in.
This refers only to investments where it is publicly known who the investors are. I asume that if all investments were public this evaluation would have had a different result but that isn't important. Maybe they will have a more complete and updated version of this some day.
My earlier mentionings in the press were in the context of Hitflip und Hitmeister.